Enterprise Social Network: The Solution to Boost Your Internal Communication

Everyone is well aware of it, whether in their personal life or at work: effective communication is a necessity. And it is hardly an exaggeration to say that, in any environment, communication is the backbone of everything. For a company, it is crucial to improve internal communication in order to communicate more effectively. Whether with prospects, clients, suppliers, or employees. Let's focus on that last point: improve internal communication with an enterprise social network?

Nearly 15 years after their emergence, social networks have taken a central place in our smartphone usage and are at the heart of our… personal lives. Yet in recent years, they have also been making their way into companies. And for good reason: deploying an enterprise social network is undoubtedly the best idea for improving internal communication… and more! Discover 3 good reasons to adopt this tool in your organisation 👇

Enabling real-time communication

Communication between individuals, colleagues or partners is becoming increasingly important. While media outlets covering innovation are dazzled by big data, artificial intelligence, automation and productivity, internal communication must also evolve — to become faster and more efficient.

Just like popular instant messaging apps WhatsApp, Messenger, Snapchat and Telegram, the key advantage of an enterprise social network is enabling real-time internal communication.

What's more, exchanges on an enterprise social network are more open. Hierarchies are less rigid than with email. Everyone can easily share their opinion and build on others' arguments. Communication is more natural, less formal and more interactive.

Of course, features such as chat and video calls are also highly valuable, as they frequently help avoid time-consuming meetings. These are features you can find — among others — on Talkspirit!

100% made in France, the Talkspirit platform includes everything you need to improve your internal communication, including: a news feed, a customisable welcome portal, a knowledge library, a webinar and video conferencing module, a shared calendar for all your key events, and much more!

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Communicating about company news and events

Important meetings, after-work gatherings, seminars: the enterprise social network is by nature the ideal medium for sharing information with all employees. Far better than the "digital water cooler" that early internal networks once were.

Today, enterprise social networks advantageously replace email distribution lists, which rely on directories that are never perfectly up to date and whose use can sometimes venture into the "grey zone" of GDPR compliance…

And of course, communicating about company events always has more impact when you can attach photos, videos, supporting materials and — above all — react with emojis, animated GIFs or comments.

Finally, once a company event is over, the internal social network is the ideal tool for running a survey to gather as much feedback as possible — and do even better next time! All these elements contribute to improving your company's internal communication.

Reducing email overload for your employees

Who enjoys arriving at work in the morning and opening their inbox to find 50 unread emails (a number that will of course vary depending on your role, company, sector…)?

The answer is simple: nobody.

This information overload is counterproductive and can be downright stressful. Yet it remains a reality that no one escapes. Managers estimate they spend more than 5 hours a day, on average, checking their emails. In the United States, that figure even exceeds 6 hours. And since no one has yet managed to extend the working day beyond 24 hours, this causes sometimes severe damage in terms of productivity, stress and work-life balance.

Using enterprise social networks offers three key benefits here:

• Reducing internal email exchanges
• Improving information sharing across all employees
• Avoiding unnecessary meetings through precise, instant exchanges

With an enterprise social network, information is made available to all relevant parties via dedicated discussion groups and communities (by project, by department, by location, …). It no longer stays buried in personal inboxes. This creates an opportunity to work in a more collaborative way, spark new ideas and improve information flow.

Read also: How Agence Bergamote reduced emails by 95% and boosted productivity with Talkspirit

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Deploying an enterprise social network is therefore, without a doubt, an excellent way to improve your company's internal communication. That said, it should never be done on the fly. It is important to proceed step by step, methodically.

Download our methodological guide to discover the 6 key steps to successfully deploying your enterprise social network:

Access the Practical Guide

In our methodological guide « 6 steps to deploying an enterprise social network«, you will find: the criteria to consider when identifying your needs, the elements to include in your deployment plan, and the best practices to follow to accelerate adoption and drive user engagement.

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– Author: Paul Maubareyt