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5 Good Reasons to Launch an Internal Communication Project
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Launching an internal communication project can have many positive effects on your organization. And contrary to what you might think, they aren't limited to streamlining exchanges within your teams.
Indeed, internal communication has a key role to play on topics such as cohesion, information sharing, company culture, talent retention, and even productivity. Setting up a new internal communication tool will therefore have an impact on the organization as a whole.
Thinking about rolling out internal communication software, but your management remains skeptical about the expected benefits? Here are 5 key arguments to convince them to launch this project without delay.
end HubSpot Call-to-Action Code 1) Centralize information in one place
Do you tend to share information across a whole range of tools? Launching an internal communication project can be a great way to centralize all your resources in one place. No more time spent hunting for your documents in never-ending email chains. Thanks to all-in-one internal communication tools like Talkspirit, you can share all your important information on a single platform via the news feed, and find it again easily in just a few clicks.
Need to store different types of documents securely? That's possible too! However, be sure to choose a tool that hosts its data in the European Union (and not in the United States), to guarantee your data privacy.
Read also: Digital sovereignty: what our companies stand to gain
2) Build connections
Launching an internal communication project will also help bring all your teams together and, ultimately, strengthen their cohesion. With the right tools, your employees can communicate more easily with one another, for example by creating informal groups, or by reaching their colleagues directly on chat, whether they're at the office, working remotely or in the field.
Internal communication tools are especially useful for companies that are spread across several sites or that operate in hybrid mode (a mix of remote and in-office work). For two simple reasons: they help streamline remote collaboration and communication, and limit isolation at work. Issues cited respectively by 24% and 17% of remote workers.¹
Read also: How to succeed at internal communication when working remotely?
3) Boost employee engagement
According to a 2021 Gallup study, only 7% of French employees are engaged at work. Yet employee engagement has a direct impact on productivity, since companies with the most engaged employees are on average 17% more productive.
Read also: The 6 benefits of internal communication in the workplace
If you're looking to boost your employees' engagement, setting up internal communication software is therefore a good solution. Indeed, this kind of tool offers many features to encourage participation and give employees a voice. For example, Talkspirit lets you:
- share information and best practices in communities,
- highlight successes and team projects in posts and on a customizable home page,
- like and comment on your colleagues' posts,
- run polls to gather employees' opinions,
- and much more!
4) Increase productivity
Internal communication can also increase employee productivity by acting on several levers, including:
- maintaining a good social climate,
- recognizing teams and their projects,
- information transparency,
- the clarity of the objectives communicated,
- employees' motivation and well-being at work.
By equipping yourself with the right tools, you can for example create working groups to help your employees collaborate, but also showcase your company events to keep your employees motivated and fulfilled at work. A great way to improve their day-to-day productivity! Case in point: happy employees are reportedly 12% more productive than average, estimates this University of Warwick study.
Read also: Productivity: 12 alternatives to email
end HubSpot Call-to-Action Code 5) Improve talent retention
Another good reason to launch an internal communication project? Improving your talent retention. Indeed, the better you communicate, the more your employees will make informed decisions and feel that their work is recognized at its true value, and the more likely they'll be to stay with the company.
Conversely, if internal communication is scattered and lacks transparency, your employees will feel undervalued, will struggle to understand their objectives, and may question the meaning and usefulness of their work.
As the resignation rate keeps climbing (+20% in July 2021 compared to 2019), companies therefore have everything to gain by boosting their internal communication. The best way to get there? Build a strategic action plan and modernize your work tools.
Talkspirit offers, for example, an all-in-one internal communication solution to streamline access to and sharing of information and to encourage feedback from teams. A way to replace your emails or your internal newsletter, and thereby better retain your employees.
Short on time to build your action plan? Download this internal communication plan template to create your strategy quickly.
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Whether you want to break down silos in your organization, motivate your employees or make information easier to share, you now have all the essential arguments to convince your management to launch an internal communication project.
Your project has been approved, and you're looking for a tool suited to your needs? Check out our practical sheet on the "8 key steps to choosing the right internal communication tool", along with our comparison of the best internal communication software.
Need more arguments? Download our practical guide to discover how 10 of our customers use Talkspirit to energize their internal communication:
Access the Practical Guide
In our practical guide "10 initiatives from our customers to improve internal communication", you'll discover: 10 examples of companies that use Talkspirit to improve their internal communication, along with tips and tricks to better share information and strengthen cohesion within your company.
