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The 6 Key Benefits of Internal Communication for Businesses
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Effective internal communication delivers significant benefits for organizations. Beyond its informational role, internal communication motivates, unites, and empowers employees, improving their day-to-day work experience. It's a talent retention lever you simply can't afford to overlook.
Despite all these benefits, internal communication isn't always treated as a priority. In fact, 60% of companies have no long-term internal communication strategy.¹
Why should companies make internal communication a priority? And how should they approach it?
To convince even the most skeptical, we've compiled in this article the 6 key benefits of internal communication for businesses.
end HubSpot Call-to-Action Code 1. Better Information Sharing
One of the main advantages of internal communication? Facilitating the flow and sharing of information !
Internal communication keeps employees informed about company news and events in real time — new hires, contract wins, new tool rollouts, and more. As a result, every employee has access to the same level of information as their colleagues, regardless of their position in the hierarchy.
Internal communication is also an essential tool for communicating company strategy and objectives, and for showing how each team contributes to achieving those goals. Through platforms such as an enterprise social network, it can highlight projects completed by employees — both on the ground and in the office — and bring greater visibility to their work.
Read also: Top 12 Best Enterprise Social Networks
The result: everyone knows exactly who does what and what's happening day to day — enabling better-informed decisions.
2. A Stronger Company Culture
According to a Speakap study, 58% of employees would consider taking a job at a competitor if that company had a better culture than their current employer.
The good news: internal communication is one of the most effective ways to strengthen your company culture. And a stronger culture means greater sense of belonging and team cohesion.
Whether it's promoting company values, organizing team-building events, or personalizing the onboarding process, internal communication plays a vital unifying role within the organization. It helps connect geographically dispersed teams and re-engage employees who have lost their sense of purpose, rallying them around a shared culture.
Read also: [Ebook] The 7 Challenges of Internal Communication in Multi-Site Organizations
3. More Engaged Employees
Another key advantage: internal communication is a powerful driver of employee engagement. The proof: 85% of employees say they feel more motivated when leadership communicates regularly about company news.
And the more engaged your employees are, the more they contribute to overall company performance. According to Gallup, companies with the highest employee engagement rates are 17% more productive than those with low engagement.
If you want to boost employee engagement, it's time to invest in internal communication — starting with the right tools. Our recommendation: choose an all-in-one internal communication platform to avoid tool sprawl and simplify your employees' daily experience.
100% made in France, Talkspirit is the go-to platform to improve your internal communication. It includes a news feed, a welcome page, chat, video conferencing, a webinar module, and much more.
4. Greater Collaboration Among Employees
Effective internal communication also helps break down organizational silos, enabling smoother collaboration and idea sharing across teams.
end HubSpot Call-to-Action Code Suppose one of your employees has several ideas for improving your HR processes. Without the right tools and a good internal communication strategy, those ideas risk getting lost in the noise — or never being shared at all.
On the other hand, if you put the right channels in place, employees can more easily share their ideas with other teams. And who knows — those ideas might even transform the way you work.
In short: the more dynamic your internal communication, the more fluidly your employees will collaborate.
5. A Quality Employee Experience
In the age of the Great Resignation, delivering a high-quality employee experience must be a top priority for organizations. And one of the best ways to improve it? Invest in internal communication.
Read also: The 4 Employee Experience Trends to Watch in 2022, According to Qualtrics
Internal communication offers a wide range of tools for building a positive employee experience. It can:
- improve information transparency,
- encourage teams to share "feedback" in dedicated groups,
- personalize communications shared on the welcome page and news feed of its internal social network,
- connect frontline workers (working in the field) with office-based staff via a platform accessible without an email address,
- centralize all key messages and documents in a single tool with a built-in drive,
- etc.
As you can see: if you want to improve the working experience of your employees, internal communication is your most powerful ally.
6. Better Talent Attraction and Retention
According to a 15Five study, 81% of employees would be more likely to join a company that prioritizes transparent communication than one offering perks like a good health plan, free meals, or a gym membership. That alone speaks volumes about the importance of internal communication.
Beyond its internal impact, it also contributes to building a strong employer brand — projecting a positive image to potential candidates.
Internal communication also plays a key role throughout the onboarding process. It helps new hires familiarize themselves with company culture and values, and get to know the different teams. It's therefore a major asset for attracting and retaining talent, and for reducing your turnover rate.
Read also: The 5 HR Priorities for 2022, According to Gartner
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To make the most of all these benefits, companies must make internal communication a strategic priority — starting with defining clear objectives. The next step? Developing a long-term strategy to achieve those goals and choosing the right tools to support it.
To help you make the right choice, we've put together a methodology guide covering the 8 key steps for choosing your internal communication tool. Discover them now:
Access the Methodology Guide
In this guide, you'll find: the 8 steps to choose your internal communication tool, the key elements to properly identify your needs, and the decisive criteria for comparing the best solutions on the market.
¹ Arthur J. Gallagher & Co. study (2018)
