A hierarchy, more transparent and more agile
"Talkspirit played a key role in clarifying roles, responsibilities, and cross-team collaboration within our hierarchical organisation. The tool also transformed our meetings: better structured, roles clearly defined, more effective decisions." — Markus Mantsch, Process and Compliance Manager, Big Blue Marble
A hierarchy, more transparent and more agile

Broadcasting Austrian media, everywhere
Big Blue Marble is Austria's leading provider of analog and digital broadcasting services. A subsidiary of public broadcaster ORF, the company employs 280 people and delivers audio and audiovisual content worldwide — DTT, satellite, cable, IPTV, streaming. In 2024, it expanded its international footprint by investing in the Polish company Insys Video Technology.
Its mission: "Supporting the democratic and cultural diversity of Austrian society, by offering easily accessible services."
Growing with clarity, without flattening the hierarchy
As it grew, Big Blue Marble became more complex: new technologies (5G broadcast, streaming), shifting client expectations, increased competition. Agile helped, but as teams grew and specialised, organisational clarity fell short — and the Insys acquisition made the need more pressing.
Blurry roles
Poorly structured meetings and slow decision-making processes held back execution.
Blurry roles
Poorly structured meetings and slow decision-making processes held back execution.
Blurry roles
Poorly structured meetings and slow decision-making processes held back execution.
Holacracy, à la carte
Rather than flattening its organisation, Big Blue Marble adopts certain Holacracy principles to gain transparency and agility — without overhauling its structure. The Austrian firm Fifty1 introduces it to Talkspirit: a European solution, GDPR-compliant and ISO 27001 certified, that structures decisions while preserving the chain of command.
Structuring the organisation
A two-day workshop with 17 team leads defines the key circles, their missions, and their responsibilities.
Refining roles
Circle leads refine the roles over four weeks. A second workshop finalises the descriptions.
Rolling out company-wide
The solution is presented to everyone at the annual seminar: each person is assigned their pre-defined roles.
Training and aligning
Training on the tool, then an alignment ritual: priorities reviewed every six months by leadership, monthly check-ins between teams.
Clearer, more agile, better integrated
What role-based governance, powered by Talkspirit, changed.
Roles and interactions made visible
Everyone sees roles, responsibilities, and interactions between teams. Writing job descriptions and onboarding are made simpler.
Everyone sees roles, responsibilities, and interactions between teams. Writing job descriptions and onboarding are made simpler.
Faster decisions
Decisions get made faster, approved asynchronously or discussed in strategic meetings.
Decisions get made faster, approved asynchronously or discussed in strategic meetings.
Structured, with the right people
Better organised and better targeted, meetings have become effective.
Better organised and better targeted, meetings have become effective.
Austria + Poland, finally smooth
Collaboration between Austrian and Polish teams became smoother, especially marketing, which had previously been siloed.
Collaboration between Austrian and Polish teams became smoother, especially marketing, which had previously been siloed.

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